Saturday, March 24, 2012

Benefits of Having High Quality Content on Your Blog

You may have heard that many blogging experts said: “You need to write killer articles”. You may ask: Why do I need high quality content on my blog? And what are the benefits of having them? Here is my answer.

Benefits of Having High Quality Content on Your Blog:

1. To gain loyal readers. Simply put, your readers will like it. They will spend more time on your blog. They may subscribe to your blog's RSS feed. They may sign up for your opt-in list. They may become a loyal reader of your blog, and return to your blog from time to time to read more posts.

2. To gain social media exposures. If they like your work, they may share it with their friends on social networking site, which may bring in more visitors to your blog. In the meantime, you may get more backlinks to your blog after their promotion. It is a one of link building strategies commonly seen nowadays.

3. To get more organic traffic from search engines. If your readers like your blog, search engines may like your blog as well. Even though we don’t know exactly how search engines’ algorithms work, one thing is for sure that they are designed to serve web surfers better. Your blog readers are also customers of these search engines.

4. To generate more web content. Most people consider articles are web content, but actually audio clips and video clips can also be content for your blog. You can always convert your article into other types of content such as podcasts, video clips, free reports and so on.

5. To build your blog brand. Most importantly, when writing a blog, you are building a brand. The brand is you. The more your readers like your blog post, the more they will like you and trust you. So when you recommend products or services, they will trust your opinion and you will have a higher conversion rate. That is the basis for online affiliate marketing and email marketing.

In short, creating high quality content for your blog has many benefits, especially in the long run.

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