Nowadays more and more people are getting interested in Search Engine Optimization (SEO). As always, if there is a demand, there is a supplier. To run a quick search on Amazon.com or other online book stores, you will find tons of books cover this topic. Some of them are for beginners, others are for advanced users. Before learning advanced SEO techniques, you must have some basic knowledge first. For example, you have at least to know how major search engines work. I found the basic knowledge is important for better understanding those advanced tips and tricks. If you are interested in this topic, you may want to read the beginner’s guide of search engine optimization offered at seomoz.org. It is a free web-based content. You don’t need to buy anything or register any account to access it. As long as you get an internet access, you can read the guide online. Here is the link to the free guide: http://www.seomoz.org/beginners-guide-to-seo
It contains 10 Chapters. Each chapter is focusing on one topic.
1. How do search engines work?
2. How do internet users interact with major search engines?
3. Why is search engine marketing important?
4. How to design a search engine friendly website or blog?
5. How to do keyword research?
6. What factors can influence websites’ SERP rankings?
7. How to get links and popularity for your website?
8. What are the search engine tools or services that you can use?
9. Other important aspects of search engine.
10. How to know whether the SEO of your site works?
The information provided in it may not be comprehensive, but it is useful at least for beginners. If you have time, you can read it. It is free any way.
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